Janessa Leoné’s Shaniko Wool wearables featured on Forbes.com
With the guidance and support of Rachel Cantu, who was VP of Supply Chain at Patagonia for 5 years, Janessa Leone set out to build a supply chain from scratch for all the materials used in products. And she added one more key item to her lineup: wool sweaters made from regenerative wool that’s grown, sourced, and turned into yarn entirely in the US.
They connected with Jeanne Carver of Shaniko Wool Company in Oregon. Carver had been working with ranchers like herself to create a ranch group, practicing regenerative agriculture. To qualify to be a part of the ranch group, a farm had to show they were already incorporating regenerative practices (no to low tillage, rotational grazing, managing pastures, and more). Plus, they’d have to be part of the Responsible Wool Standard.
